PELATIHAN BRANDING SEBAGAI UPAYA MENINGKATKAN PENJUALAN HOME INDUSTRI TEMPE NURFIN DI PEKON PUJODADI

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Published: Oct 8, 2023
DOI: https://doi.org/10.56327/jurnalpkm.v4i4.102
Keywords:
Branding, Increasing Sales, Tempe Home Industry

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Miswan Gumanti
Prodi Sistem Informasi, FTIKOM, Institut Bakti Nusantara, Lampung
Eviliana P Dwifandi
Prodi Sistem Informasi, FTIKOM, Institut Bakti Nusantara, Lampung
M. Rizky A syudin
Prodi Sistem Informasi, FTIKOM, Institut Bakti Nusantara, Lampung
Fauzan Akmal
Prodi Sistem Informasi, FTIKOM, Institut Bakti Nusantara, Lampung

Abstract

Branding Training as an Effort to Increase Sales of Nurfin's Tempe Home Industry in Pujodadi is a program that aims to increase participants' understanding and skills in developing a strong brand for their home industry tempe products. This training was attended by 17 participants and involved material on branding concepts, sales strategies, and practical applications in the context of the tempe home industry. Evaluation of the training results shows that the majority of participants succeeded in increasing their understanding of the importance of branding in increasing sales of tempeh products. However, there are several areas that need improvement, such as understanding online sales and marketing strategies. In conclusion, this training provides a strong foundation for participants to develop a stronger brand, but further efforts and advanced learning will be needed to optimize marketing and sales strategies in an effort to increase sales of home industry tempe products.

Article Details

Issue
Vol 4 No 4 (2023): Jurnal PkM Pemberdayaan Masyarakat
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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